AltHub
2026
The AI-powered bridge between data & Wall Street.
Directed, scripted, and designed a 30-second product launch motion graphic.
Overview
AltHub transforms raw business data into valuable intelligence for the financial industry. Its SymLink technology connects alternative datasets to publicly traded companies, helping investment professionals uncover insights that traditional financial data might miss. It's sophisticated technology, but explaining its value isn't always straightforward.
Problem
"We need you to make us look cool."
After seeing my work during a pitch competition, AltHub asked me to create a teaser for the platform. They already had a logo, typography, colors, and a working product. What they needed was a more engaging way to show it.
The brief called for thirty seconds of animation, music, and software footage—something that felt closer to a contemporary technology launch than a conventional finance demonstration.
My background was in design and marketing, not financial data. When the project started, terms like alternative datasets, data enrichment, and ticker mapping were unfamiliar to me. I had to learn what AltHub actually did, how the software worked, and why its capabilities mattered to the people using it.
That research became part of the creative process. With only thirty seconds, I couldn't explain everything. I needed to understand enough to write a clear script, select the right moments to demonstrate, and avoid reducing the product to impressive-looking but meaningless animation.
Research Focus:
01
Alternative Data
02
Data Enrichment
03
Financial Audiences
Approach
Sound-led Storytelling.
For me, music is often where the creative process begins. It sets the tone, establishes the energy, and helps me visualize how a piece will unfold before I've animated anything.
With AltHub, the brief was to give a technical financial platform the energy of a major product launch. Finding the right soundtrack was central to that. It gave the teaser its character and helped shape everything from the pacing of transitions to the progression of individual scenes.
From there, I developed the script and storyboard, recorded the software, and built the animation around AltHub's existing visual identity. Dark backdrops, sharp typography, and fluid interface movements worked in rhythm with the music, giving the platform a stronger visual presence without distracting from the technology itself.
Highlighting SymLink's main function
Seamless transition into outro card
Reflection
The completed 30-second video was published on AltHub's website and subsequently used in client presentations, pitches, events, and social media.
The project received an enthusiastic response from the AltHub team, including its CEO and Head of Marketing.
Beyond the finished animation, the project reinforced something important about my creative process: understanding unfamiliar technology is often the most rewarding part of communicating it.