Sebastian Kolotylo

, NYC, USA

Sebastian Kolotylo

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Sebastian Kolotylo

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Profile

Brand strategist and designer. I build identities, narratives, and creative systems.

Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

My eye was shaped early by cinema, fashion, and music — specifically underground rap and high fashion — and an obsession with how humans think. What I took from all of it was a love of juxtaposition: the unexpected next to the expected, analog next to digital, the cultural next to the corporate.

Outside of design I'm a generalist by nature. I'll go down rabbit holes on Sir Francis Drake, mergers and acquisitions, defense systems, Chopin. Most of what ends up in the work started somewhere unrelated to design.

Approach

On Strategy

The strategy lives in figuring out what a brand is actually for, not just what it looks like, and then closing the distance between the idea and a thing the audience can recognize. I like brands that have made hard decisions. The visual work is downstream of those decisions.

On Strategy

The strategy lives in figuring out what a brand is actually for, not just what it looks like, and then closing the distance between the idea and a thing the audience can recognize. I like brands that have made hard decisions. The visual work is downstream of those decisions.

On Craft

The lens I'm looking through is juxtaposition. The analog next to digital, the cultural next to the corporate. I love things that shouldn't work together but do. That instinct came from teaching myself design in high school, then freelancing through college on small client work where craft met taste and intuition.

On Craft

The lens I'm looking through is juxtaposition. The analog next to digital, the cultural next to the corporate. I love things that shouldn't work together but do. That instinct came from teaching myself design in high school, then freelancing through college on small client work where craft met taste and intuition.

On Culture

Culture is one of the most overlooked parts of brand work. Most projects stop at the target audience — who are we talking to, what do they want — without asking whether the brand actually fits into the culture it's stepping into. Subcultures have their own codes. When a brand doesn't know them, it shows.

On Culture

Culture is one of the most overlooked parts of brand work. Most projects stop at the target audience — who are we talking to, what do they want — without asking whether the brand actually fits into the culture it's stepping into. Subcultures have their own codes. When a brand doesn't know them, it shows.

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Testimonial

"Sebastian played an instrumental role in the creation and growth of Nexa Tax's brand. Through his market research, branding expertise, and creative direction, he helped shape our identity into something that truly resonates with student athletes and our target audience."

Denzel Luna, Founder of Nexa Tax

"Sebastian played an instrumental role in the creation and growth of Nexa Tax's brand. Through his market research, branding expertise, and creative direction, he helped shape our identity into something that truly resonates with student athletes and our target audience."

Denzel Luna, Founder of Nexa Tax

"Sebastian played an instrumental role in the creation and growth of Nexa Tax's brand. Through his market research, branding expertise, and creative direction, he helped shape our identity into something that truly resonates with student athletes and our target audience."

Denzel Luna, Founder of Nexa Tax