Details
BeatsFest
A subscription streaming service for a Gen Z and millennial audience, built on personalization and algorithmic discovery. Self-initiated identity project: logo and logo system, type, color, imagery direction, tagline, brand guidelines.
Services
Brand strategy
Logo design
Brand assets
Brand guidelines
Year
2025
ROLE
Brand Strategist, Designer - Self-Initiated
The Challenge
The Challenge
Streaming is one of the most visually homogenous categories in tech. Dark UI, neon gradient, sans-serif wordmark, vaguely futuristic. Which is fine, except it's why nobody can tell any of these brands apart. The problem was never designing a streaming brand. It was designing one that didn't look like Apple Music or Spotify.
The Approach
The Approach
Every streaming brand picked futurism as its only mode. Nobody is talking to the part of the listener who still likes the analog. The sleeve, the object you hold before you press play. The point being modern enough to belong on a phone, substantial enough to carry a format seventy years older than the phone.
The Result
The differentiation is the position the industry leaders can't take. Apple and Spotify can't suddenly become analog. BeatsFest could. And when copy was needed, two words covered it: Streaming remembers.
